Ep. 23 – Software VS. Training 

 March 27, 2018

By  cham

Most of the video marketing products released these days are either a software or a training.

And most marketers love to develop a software it's perceived as more valuable than a training.

While this is fine, it caused issues to consumers because vendors are now overdoing it by releasing apps after apps and kind of "deceiving" people about tools they don't really need.

Don't get me wrong, I myself has a bunch software I'm using in my video creation and marketing.

But I do believe that people needs a training first before even thinking of getting apps.

Watch the following video to learn why...

On Software

Like I said, I myself use some software and solutions for my business.

And even if I reviewed probably almost every tool that was coming out these days, I'm not really using like 90% of them.

In case you're curious, here are the ones I'm using...

Web hosting

I'm now using Site5 and I'm satisfied with it.

I was a Hostgator user and while it was great, I hate the very long time you have to wait whenever you're contacting their support.

Site5 is great because whenever I experience issues, I can just chat with them.

To handle larger amount of traffic (happens whenever I release courses), I'm using MaxCDN.

Website CMS, page builder, membership solution

WordPress is the only website CMS I know so it's the one I use.

For my pages, I'm using Thrive Themes.

I also have Profit Builder and Igloo, which are also great but I just personally prefer Thrive Themes.

For my membership courses, I'm using WPDigiPro.

I currently have Freshmember and Kyvio as well and they are also great but I just want to do everything in my own site this time.

Video creation and graphic design

Now I might be different from the rest about the tools I'm using here because well, I came from a professional video creation industry.

And I still can't give up my "trinity" in video and graphics - Adobe Premiere Pro, After Effects, and Photoshop.

I'm also using Camtasia for screen recording and sometimes video editing as well.

I got a lot more other video creation tools but I rarely use them.

Video hosting

For my public videos, I use Youtube and Facebook.

For private videos (for my video courses), I still use Vimeo Plus - just what I needed.

Wistia is great but too expensive for my needs.

Vidello is a good alternative because it has a lot of cool features but I gave it up because I don't really need most of those features anyway.

Email and Messenger marketing

I've been using GetResponse for my email marketing in the past but when I tried ActiveCampaign, I immediately switched to it.

I got MaitIt before and it worked in the beginning but suddenly stopped working.

Just recently, I also got WPResponse as my secondary email marketing solution but I still have to see if it's good.

I'm also currently learning Messenger Marketing and Manychat was a great find.

This is a great addition in my Facebook marketing strategies, which I will soon include in my Social Video Ads course.


I'm also using LiveReach for my prerecorded FB live and Interactr for my Interactive videos. 

I also have Demio for webinars though I don't do webinars that much so I just rarely used it.

On Training

While a lot of people are keep on pushing software, I can't stress enough the fact that you actually need more training.

I was able to learn the best tools I'm using because I enrolled to different courses that shows me the best strategies.

If you understand clearly what you need to do, you know what tools you need and what you don't need.

That's why I highly encourage you to really invest in training.

I can tell you that it will be worth it in the long run.

I just barely used most of the apps I got in the past but the courses I enrolled to helped me along the way until today.

So until now, I'm myself am enrolling in some courses to learn something new.

That's why I usually release courses as well like Vidtasia, Motion Ads, and Online Course X.

And next month, I'll be updating my FB video ad course called Social Video Ads.

I'm thinking of opening it privately with a discount for you first.

So for you to get notified about this, just enter your email below...


Cham Altatis is a video guy who jumped into the internet marketing world. He is currently teaching small business owners from around the world on how to promote their products and services online through videos.

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