I thought cartoon videos are just for kids - I realized they are a POWERFUL type of marketing video!
Watch the following video to learn why you should use cartoon marketing videos...
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I mean, isn't it that cartoons are for kids? Why not use live action videos instead? They show the real thing, right?
I hear you... And as someone who's been creating videos for years, I've been asking those questions myself.
I learned video production in college and I'm a big proponent of live action videos.
But when I entered the video marketing world, I saw lots of BIG companies using animated explainer videos and they are very effective in doing so.
MailLift improved their conversion rate by 67%...
When MailLift’s homepage featured an animated video, their conversion rates jumped 67%. In other words, when visitors landed on a version of MailLift’s homepage featuring an animated video, they were 67% more likely to sign up for an account than were visitors who landed on a version of the homepage without it.
Greystack Digital Marketing increased their leads by 40%...
Over the two-month period after Greystack posted their animated video, its website traffic rose 250%. Furthermore, Greystack’s leads have increased more than 40% as a result of people downloading the call to action mentioned at the end of the video.
AmeriCash Loans had a 130% increase CTR...
AmeriCash Loans’ email campaigns with animated videos in the first quarter of 2017 had a 130% increase click-through-rate compared to the CTR for emails without animated videos.
Old Republic Title Insurance's animated video worked FAR better than their live action video...
To mark their online presence, Old Republic Title Insurance created their Youtube channel and posted their first live action video to explain the importance of title insurance.
Though this video is professionally made and it explained about their company and its importance, they did not get a good response.
After 5 months, they published same content, but this time, they used an animated cartoon video and people just loved it!
Their live action video just got 434 views but their animated video was able to rake in 75,663 views. That’s a whopping 200 fold increase! And most importantly, Insurance for a change stopped being boring!
Well, in general, it's the appeal to the EMOTION.
While live action videos are great in showing the real thing, they are not as effective as cartoons when it comes to touching people's emotion.
And if you know marketing, you should be aware that if you touch people's emotion, it will be a lot easier for you to sell your products or services to them.
But let me show you more specific reasons why cartoon videos are so effective in marketing:
Unless you're a professional actor or a natural entertainer, it's really hard to inform and entertain at the same time using live action videos.
In cartoons? Well, it's easy! And you don't need some acting skills and natural born talents to do so.
Just use some funny characters to show a story and your message will become very interesting.
Also, compared to most live action videos that are so intellectual yet boring, you can grab the attention of your audience to watch your video from start to finish using cartoon videos.
A character is always important, specially when it comes to visual story telling.
Through a character, viewers can have someone to relate with.
Of course you can always do this using real people as actors, but you and I both know that it's not a cost effective solution.
in a cartoon video, you can simply use any characters that can portray certain emotions, even to them point of exaggerating them for emphasis....
...Which leads me to the next point...
I remember the time when I was watching the Japanese cartoon Slam Dunk.
I can really feel all Sakuragi's funny expressions because of his exaggerated facial expressions - something that is hard to achieve in a live action video.
As I already mentioned, once you touch people's emotion, it's a lot easier to compel them to buy your product or avail of your service.
And cartoon videos are very powerful in doing this!
Unlike live action videos wherein you are limited with your location, resources, and a lot of things, you are almost limitless when in comes to creating animated videos.
You can visualize abstract ideas, show any place you like (heck you can even go to the outer space!), and show any visual scenes.
I can go on and on and list down more here but I hope that this list is enough to show you that cartoon videos are actually powerful video marketing tool.
And no, I'm not saying that live action videos are already useless and you only need cartoon videos.
Of course live action are still necessary specially showing the "real thing" like real estate properties, physical products, talking head videos, etc.
But because cartoons has "powers" that live action videos don't, it's a great idea to use cartoons as well.
In fact, you can even do a hybrid of live action and cartoons or maybe use animated videos as b-roll to your live action videos.
Okay cartoon videos are very effective for marketing. Great! But let's come to the next problem - how to create cartoon videos? Well, you've got 3 options - outsource, manually create yourself, use easy-to-use apps. Let's see if one of these options is viable for you...
Outsourcing the cartoon video creation is of course a great option because all you have to do is find a professional to do all the works for you.
However, you also have to be willing for pay at least $1000 for this.
You see, animators are NOT cheap because the manual animated video is not that easy.
So if you are on the budget, yeah, I hear you, this option is surely not for you.
If outsourcing is expensive, then why not create your cartoon video yourself, right?
But unless you're a professional animator who devoted years of learning and using professional software, I doubt that you can even do this.
Of course you can always learn but that can take a steep learning curve and you also have to invest in expensive apps.
Hmmm, seems like you cannot do this as well.
This is probably a better option for non-pro animators because they can use easy-to-use apps to create cartoon videos.
However, the monthly fees is still a bit of a stretch for most small business owners.
And while there are one-time fee and cheaper apps out there, I rather not recommend them because they are not so good.
Because these options are not viable for small business owners, I came up with a solution...
A complete set of animated elements (including characters, backgrounds, transitions, icons, etc.) that can be used in most apps (like Camtasia, Powerpoint, Keynote, etc) for creating animated explainer videos (can be use for pages and presentations too).
Man (Construction Worker)
First off, you could hardly find a collection like this online today.
And if there are, they usually cost $5 to $10 for each element.
We have 1000+ elements inside AnimationKIT.
That means that if we sell this collection for $500, it's still be worth it.
But for a LIMITED time today, you can download this ENTIRE collection for a VERY affordable price, which you can see below...
And if you think this is already AWESOME, let me make it even MORE AWESOME for ya! If you get this today, you can also have the following as BONUSES...
As a video editor, these animated elements are a great timesaver for me. I can just drop them on top of my videos, position them wherever I want, use them as a large subject or small icon, etc. Thanks for these Cham!
Pro Video Editor
Very STUNNING Collection. AnimationKit is a bunch packages
Super professional of animated elements worked quicky to make changes boring videos to attractive videos absolutely awesome , im speechless, you need to try this AnimationKit
for make animated explainer video yourself look a professional
Video is an important aspect of my marketing and I don't know how to do animations. With these ready-made animated elements, I can easily create professional looking videos!
To your success...
Professional Video Creator/Internet Marketer
Q Is there are a money-back guarantee?
Because of the nature of the product, which anyone can just download and then ask for a refund afterwards, we are NOT giving a money-back guarantee this time. You can already exactly see above the animated elements you can get so there’s no reason to ask for a refund after buying the product. But of course, just in case there’s a problem with the downloads, just contact us and we will make sure you can get the files.
Q Can I use these elements in my page and video creation app?
The elements are in MOV and GIF formats so they can be used in common page builders and video creation apps like Camtasia, Explaindio, Premiere, FinalCut, and any program that accepts MOV and GIF. You can even use them inside Powerpoint and Keynote for your presentations.
Q Can I resell the collection? Do you have a reseller plan?
NO, you can’t. We also don't have a reseller package for this at the moment.
Q Can I use elements for my clients?
If you get the commercial license, yes you can use them for your clients. But if you get the personal license, you are only allowed to use them for your own business (or other personal purpose).