Videos are proven to be the best way to get engagement and traffic.
And there are 2 ways to use videos to drive traffic to your site - video SEO and video ads.
But which is better?
Watch the following video and see how I compared the 2...
So whether you will do more of video SEO or video ads depends of how you want to achieve results in your campaigns.
Personally, I do more of video ads and just do video SEO by optimizing my Youtube videos a bit (not so serious on it though).
To help you with, here are the pros and cons of doing these 2...
Video SEO
Pros
- Good for long term purposes, thus, great for evergreen products
- FREE - you can get traffic organically
Cons
- It takes some time before you get results
- You need to spend more time and energy (and even some money) to optimize your videos
- You don't have full control at things - Google can change it's algorithm, competitors can outrank you, etc.
If you want to learn more on how to do video SEO in 2018, checkout my previous blog post.
Video Ads
Pros
- Faster results
- Easier to setup
- You have more control
Cons
- You need to spend money (which you have to do with video SEO anyway)
- Can be risky sometimes
I'm getting more results from video ads this time and I even created a course on it called Social Video Ads.
I released that last year and most of the things I taught there still works.
But Facebook did a BIG update lately (merging Ads Manager and Power Editor) and so I had to update the course very soon.
There were also new things that are working lately that I have to discuss in the course.
I'll be recreating the course and host it now inside my site.
All the previous members will be given access so if you're a Social Video Ads member, you'll soon receive an email with your new login details.
If you're not yet a member and you want to get notified once I reopen this, just enter your email in the form below...
